top of page

Belmont 6 - Modern Art
E-Commerce Brand

Project Overview

A contemporary e-commerce website I'm designing and developing for Belmont 6, a new brand concept under Big Box Art focused on distinctive, modern framed art for contemporary homes. Recognizing a gap in the market for eclectic, design-forward wall art, I'm creating this platform to showcase a curated collection that blends traditional design principles with cutting-edge AI-generated artwork.

Working with Adobe Photoshop and AI art generation tools like Midjourney, I'm developing an extensive product catalog featuring modern art, abstract compositions, bold portraits, and striking animal imagery. The project demonstrates my ability to combine creative direction, graphic design, and web development—handling everything from concept ideation and product creation to full-stack website implementation and brand identity development.

Project
Goals

  • Launch new revenue stream with differentiated product offering

  • Create scalable product creation workflow combining AI and traditional design

  • Establish distinct brand identity separate from parent company

  • Develop replicable process for rapid product catalog expansion

  • Build foundation for multi-brand e-commerce strategy

Key
Features

Product Design & Creation

  • Custom artwork creation using Adobe Photoshop for traditional design work

  • AI-generated art leveraging Midjourney for unique, modern compositions

  • Curated collections across multiple categories (Modern Art, Portraits, Animals)

  • High-resolution image optimization for web and print specifications

  • Consistent visual language across product range

 

E-Commerce Platform

  • Clean, modern UI with emphasis on visual impact and product showcase

  • Responsive design optimized for desktop and mobile shopping experiences

  • Integrated search functionality for easy product discovery

  • Shopping cart system with user authentication

  • Product categorization and filtering for streamlined browsing

 

Brand Development

  • Complete brand identity creation for Belmont 6

  • Logo design and color palette selection

  • Typography and visual style guidelines

  • Marketing copy and product descriptions

  • Hero sections and promotional content design

 

User Experience Design

  • Gallery-style product presentation emphasizing artwork quality

  • Strategic use of white space and bold imagery

  • Intuitive navigation structure

  • Category landing pages with visual impact

  • "Shop Now" conversion-focused call-to-actions

Technical
Stack

  • Design Tools: Adobe Photoshop | Midjourney AI

  • Platform: Wix E-Commerce

  • Frontend: Custom CSS styling and layout design

  • Branding: Complete visual identity system

  • Product Photography: Image editing and optimization workflow

Design
Process

  • Concept development and market research for target aesthetic

  • AI prompt engineering and generation in Midjourney

  • Post-processing and refinement in Adobe Photoshop

  • Web design and layout implementation

  • Brand identity and marketing material creation

Technologies: Adobe Photoshop | Midjourney | Wix | CSS | Graphic Design | AI Art Generation | Brand Development

Type: E-Commerce Website | Creative Design | Brand Identity | AI-Assisted Art Creation | In Progress

bottom of page